Expect the unexpected
Urban Resort Concepts
Urban Resort Concepts (URC) is a unique and innately collaborative hospitality management firm, founded by seasoned professionals who each have extensive experience in the management and operation of luxury hotels and resorts.
URC’s cohesive management structure embraces the homogenous integration of hotel development know-how and the appreciation of local context, paired with extensive global luxury hotel management expertise, to ensure the delivery of a physical and service product previously unseen in Shanghai.
We pride ourselves on concepts that are fresh and intelligent, possess clarity and integrity of design and execution, and at the same time, remain resolutely guest-centric in their mission and delivery.
URC understands that the luxury goods consumer of today no longer makes his buying decision based on product quality alone, but based on the lifestyle connotation and experience associated with it. URC assumes the quality of the physical product as a given, while adding multi-dimensional components to the physical and emotional product, thus giving it its culturally authentic character and sense of place.
The guest experience at a URC hotel is one that dispenses of the accoutrements of the generic product elements commonly found in conventional luxury hotels and replaces them with contemporary ingredients that exude a sense of understated luxury and elegance, blending the properties of a contemporary urban space and its state-of-the-art amenities with the soothing subtleties and accents of a resort environment. The result is an unparalleled spatial and guest experience.
Urban Resort Concepts believes that the running of a luxury hotel is as much an artisan craft as it is a business - one that its directors have mastered in their 75 years of combined worldwide experience while working for the very best and most respected hotel companies in the world.
For additional information visit www.urbanresortconcepts.com
